When users opt in, the browser won’t accept third party cookies anymore, making it much harder to display targeted ads around the web. The foundation created the do-not-track feature to prevent targeted advertising. While Mozilla used to be one of Google’s major partners, the company may renegotiate a much less favorable deal now that it has its own browser - Chrome is now much more popular than Firefox, as well.įor the last couple of years, Mozilla and the advertising industry have been at odds. As Firefox’s market share is shrinking, the foundation needs to find a new revenue stream. The two entities also share advertising revenue on Google AdWords ads.Īnd that’s about it - 90 percent of Mozilla’s yearly revenue comes from Google. Google and Firefox signed an agreement so that Google is the default search engine. It might just be a first try to see how users react before pushing promoted tiles to all users in their new tab pages.įor now, the foundation earns most of its revenue from ads in Google. In addition to that, some spots will be used for promoted tiles. That’s why the nonprofit foundation plans to put the most popular websites in your area by default. But if your history is empty, the new tab page is empty, as well.
Similarly to other speed dial features in other browsers, Firefox uses your browsing history to put your most visited websites on the new tab page. When you are using Firefox for the first time, the current new tab page is mostly empty, with just a link to the Firefox website. Publishers will be able to purchase sponsored tiles that will appear alongside normal tiles, with a clear “promoted” label.Īt first, Mozilla just wants to pre-populate the new tab page. Open-source browser Firefox announced in a blog post that it is considering selling ads for its new tab page.
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